Word: philco
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...Philco Corp. liked its five-year-old Philco Television Playhouse well enough to sponsor a new radio show, the Philco Radio Playhouse (debut: Sept. 30, ABC), which will take the easy way out by using half-hour adaptations of Philco's hour-long TV dramas...
...germanium transistor, now five years old, has reached a ripe, mature age as electronic gadgets grow. But, asked the Philco Corp.'s Director of Research Donald G. Fink, "Is it a pimpled adolescent, now awkward, but promising future vigor? Or has it arrived at maturity, full of languor, surrounded by disappointments...
...McNeill explains the show as "just a guy talking, then another guy talking, then a couple of people singing, and an orchestra. It ain't anything." But in 20 years his salary has risen from $50 to nearly $4,000 a week, paid by four sponsors (Swift & Co., Philco, O-Cedar and Toni). For this stipend, McNeill gives his listeners four "calls to breakfast," written to "snappy" tunes. Between songs, Don keeps things lively with what he calls "witty, quaint sayings." Samples: "Contrary to common belief, most women can keep a secret-it's the women they tell...
...apply for FCC approval of a compatible color television system, expects to get its first sets on the market within a year after an O.K., go into mass production within two years. Estimated price: 30% to 50% more than black & white sets. Other setmakers, however, are less sanguine. Said Philco's President William Balderston: "Mass production cannot be accomplished before 1956, if then. The lowest price at which [a] color set with a 14-inch picture can be put on the market will be approximately...
...Manufacturers Philco and Du Mont demonstrated machines designed to get a much-better-than-ordinary picture from TV film. Using prisms and a new light source, the machines (already in production) scan the film continuously, thus eliminating the flicker of ordinary film projection...