Word: philco
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...Philco TV Playhouse (Sun. 9 p.m., NBC). No Medals on Pop, with Brandon De Wilde...
...sponsored public tribute to Composer Rodgers was the idea of Producer Henry Souvaine, who rounded up the stars and then sold the package to advertiser and network. Its announced purpose: to celebrate Rodgers' 25 years in the theater. Another advertiser, Philco, got into the act by donating large-screen TV sets in honor of Rodgers to 25 U.S. veterans' hospitals...
Because they are low on the priority list for critical materials, TV manufacturers have been desperately searching for metallic substitutes or short cuts. RCA is contributing a 90% saving in the use of cobalt by developing an electrostatic picture tube and redesigning loudspeakers. In Washington last week, enterprising Philco became the first manufacturer to demonstrate a new-model wartime TV set that saves 26% in copper, 51% in ferrite, 58% in silicon steel, 68% in aluminum, 15% in nickel, and eliminates entirely the use of the critical alloy, Alnico...
...Philco's set, scheduled for mass production by summer, performs as well as the pre-Korea models and will cost "approximately" the same. One possible drawback: the substitute materials may cut down on the life expectancy of the new sets. More serious for U.S. set owners who have to replace old parts: the new substitute materials may not always work in old-model sets...
...Philco TV Playhouse (Sun. 9 p.m., NBC). Kitty Doone, with Valerie Bettis...