Word: philco
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...Philco Television Playhouse (Sun. 9 p.m., NBC-TV). F. Scott Fitzgerald's The Last Tycoon...
Robert Philo, a young civilian employee of the Philco Corp., lost his balance, fell, and was gone. But the rest of the Cochino's peop^-five of them badly burned-managed to save themselves. Two minutes after her captain, Puerto Rico-born Lieut. Commander Rafael Benitez, leaped to safety, the Cochino plunged to the bottom...
Although more than 100 manufacturers were making TV sets, 90% of the sales still went to the industry's Big Eight (Admiral, Crosley, Du Mont, Emerson, General Electric, Motorola, Philco and RCA). Last winter both big & small manufacturers were booming confidently ahead in the expectation that 1949 was going to be a 2,500,000-set year. This spring they crashed into a roadblock of buyer resistance. By last week, many of the smaller companies were hanging on by their fingernails...
...Manhattan this week Philco Corp. came out with its version of the built-in aerial. It would work, said Philco engineers, in about 80% of present-day receiving locations. Just in case the saving on installation costs was not enough, Philco at the same time cut prices sharply. Sample result: last year a consolette with a 72-sq.-in. picture cost $439.50 plus installation fee; this year a full console with a 97-sq.-in. picture cost...
Dress manufacturers, who had pushed high-priced fancy items in the days of shortage, were producing dresses at an average wholesale price of less than $9. Philco Corp. cut its radio and radio-phonograph prices as much as $60 (sample: a $44.95 table model cut to $14.95). Consolidated Cigar Corp. put a 9? price on its 10? Harvester and La Palina cigars...