Word: philco
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...years, Philco Corp. has offered retail clerks special incentives to push its radios. Under Philco's latest "Sell'n Win" plan, the clerks accumulated points for each Philco set sold and high scorers got "spiffs" (prizes) ranging from fountain pens to electric washing machines. Recently Philco tried a new twist: salesmen were to get chances in a drawing for cash spiffs. When the U.S. Post Office objected that Philco was conducting a lottery, Philco canceled the drawing...
...that did not stop the Federal Trade Commission. Last week it charged Philco with running "a lottery . . . stifling and suppressing competition in the manufacture and sale of radios." The spiff system would probably be tested in court...
...give depth and texture to music with a clarity and realism that are startling to owners of average instruments. It is, in fact, perhaps the only set on the market that would completely satisfy a golden ear."* The FORTUNE survey passed over lower-priced, lower frequency sets like Crosley, Philco and RCA-Victor, discussed chiefly such visually satisfying high-priced machines ($495 and up) as Scott (with its "impressive assortment of tubes, wires and gadgets on a chromium-plated base"), Capehart (which "holds 20 discs and turns them over automatically") and the Meissner ("offers high fidelity. . . . Except for its cabinets...
General Electric, Philco, Farnsworth and U.S. Television will soon put their sets on the market. There was no doubt that television, of one kind or another, was finally on its way. In September alone, 3,242 sets were produced v. a total of 225 in the entire first eight months...
...first of Bing Crosby's $30,000-a-week transcribed series for Philco-with Bob Hope as guest star-was waxed last week, but ran two minutes overtime. Producer Bill Morrow put it up to Philco: whose lines should he cut-Crosby's or Hope's? Philcomen went into a huddle, came out with a decision for audiences to applaud: "Cut the commercial...