Word: philco
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...what seemed to be arbitrary restriction of a new and promising industry. To answer them lean, balding FCC Chairman James Lawrence Fly last week took to the air. Gist of his defense: if RCA's transmission methods should be superseded by technological developments (now being tested by Philco, DuMont and other RCA competitors), its sets would be useless, purchasers might have to discard them as obsolescent. To make his statement...
Last week Editor Williams began airing his stuff Mondays, Wednesdays and Fridays over Manhattan's WOR for New York Philco dealers. First time up, Inside Stuffer Williams aired the "plan Gamelin," under which "the major amphitheatre of war is to be far removed from the Western Front." He masterminded a possible Italian tie-up with the Allies, with a thrust at the Russian oil fields at Baku by Weygand's French, British and possibly Turkish Army, from Syria. Quick action was being urged, said he. because "the present situation in the unpredictable Balkans, and particularly in Rumania, will...
...With his Philco career thus launched with a splash, the rubicund seer of Greenwich Time rolled back to his placid office in the Connecticut hills, got out Saturday's paper (circulation...
...radio salesroom this week is a natty, luggage-style, portable radio that runs on batteries, needs no wall plug or aerial outlet, can be toted squawking along in a car, a canoe, on a bicycle. With 200,000 of these already sold since their introduction last autumn by Philco, 28 manufacturers who now make them hope to sell some 500,000 more this season at prices ranging from...
...Bernays, Byoir et al. are at their best when given a specific assignment-like the Philco promotion or Byoir's present job of persuading the public that chain store taxes are bad. But this is really only super pressagentry, less concerned with giving clients a corporate soul than with giving them the appearance...