Word: philco
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...fair sample of Bernays' skill was his promotion of a new "high fidelity" radio for Philco Radio & Television Corp. several years ago. Bernays hired Pitts Sanborn, music critic of the New York World-Telegram, to write several hundred "leaders in the world of music" asking if they did not agree that it was time a better radio was produced. Those that replied naturally said yes. Bernays then got up a booklet full of apt quotes from their letters, sent it (over Pitts Sanborn's signature) to newspaper editors with a letter pointing out that musical leaders were demanding...
Although the new company will be nowhere nearly as big as RCA (or Philco Radio & Television Co. and Zenith Radio Corp. which are also equipped to make television sets), it has the strongest patent position in television outside of RCA. Philo Farnsworth owns 55 patents, has 78 pending, is positive that no television sender or receiver can be made without using some of his patents. But neither can Philo Farnsworth build a set without the patents of RCA's Zworykin, and so Farnsworth and RCA will cross-license each other...
...young unknown, James B. Carey, astounded organized labor and shocked the radio industry five years ago by wangling a contract for his local union with Philadelphia Storage Battery Co. (Philco). Last week up-&-coming Mr. Carey, having soared to high place in C. I. O. as president of its United Electrical, Radio & Machine Workers, had to take a setback in the plant where he got his start...
After a four-month shutdown and quarrel over new contract terms, Philco re-opened part of its vast Philadelphia factory. Back to work went 500 of the 13,000 who worked there at Philco's peak. They had lost their union shop for a weaker hiring clause giving preference to union workers; their wages were cut 9? an hour for men, 7? for women; their hours were up from 36 to 40 per week...
...Carey nevertheless thought he had done well for them: Philco had threatened to move out of Philadelphia, had already sublet its work to nonunion, out-of-town shops, and union men & women had been selling stuffed dates, shining shoes, going on relief. Principal union advantage: wealthy, fair-minded Trucker James Patrick Clarke is to arbitrate disputes, see to it that Philco keeps most of its production in Philadelphia...