Word: phillipsburg
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...Over the past few weeks, Toys "R" Us has been quietly testing the "R" Market in select stores across the country. Sales "are running ahead of where we expected," says Storch. However, customers at the Toys "R" Us in Phillipsburg, a town that sits on the New Jersey-Pennsylvania border, were for the most part unimpressed. Over the course of two hours on a Friday afternoon, only a handful of customers even wandered over to the "R" Market, which had been open for about two weeks. Granted, the store wasn't exactly packed in the toy aisles either...
...other major challenge facing the "R" Market: prices. Like many Toys "R" Us stores, the Phillipsburg outlet is dangerously close to a Wal-Mart - in this case, only a two-minute walk away, in the same shopping plaza. Sure, it's convenient to one-stop shop at Toys "R" Us. But after glancing at the prices - the Stauffer's Whales snacks, juice boxes and bottled water are all cheaper at Wal-Mart - Meade said she'd get that stuff there...
...Phillipsburg, Toys "R" Us is more price competitive with Wal-Mart on diapers and baby formula. But an 8.9-oz. box of Cheerios at the Phillipsburg Toys "R" Us cost $3.49. At the Phillipsburg Wal-Mart, you get 21.06 ounces for $3.98. At Toys "R" Us, a 52-load container of Tide with Febreze costs $16.49. At Wal-Mart, you get 78 loads for $19.97. Not a huge difference, but cash-strapped consumers are searching for every kind of bargain these days...
...other key characters go for $3.59. Monopoly is $10.44 at Wal-Mart and $12.99 at Toys "R" Us. Here's a real shocker: at Wal-Mart, a "Surf's Up" Barbie doll - basically, Barbie in a bathing suit - costs just $5.44. The retail price at the Phillipsburg Toys "R" Us: $19.99. (See pictures of Barbie over the past 50 years...
...haven for impulse purchases: "I want to get that Wiggles guitar for my son, but oh yeah, I just remembered we're out of toilet paper and toothpaste too." The "R" Market offers far more toddler food and snack options than typical supermarkets, and the presentation of the Phillipsburg shop, for one, was neat, tight and bright. "I'll definitely use it," says Jennifer Stroka, a veterinary technician and mother of a 4-year-old girl. "It's like one-stop shopping. It looks great, and will make my life easier." If there are enough moms out there thinking like...