Word: phoned
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Dates: during 1950-1959
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Alone beside the double bed, the Parisian beauty stares in agony at the silent telephone. Why did her lover leave her? How can she live without him? At last the phone rings. She swoops it up-wrong number. Then it rings again-it is he. She answers gaily, full of chatter, only to be crushed by the news that he is about to marry. "This is the last line that still connects me to us," she sobs. But he is unmoved. After 45 shattering minutes, she hangs up, crying, "I love you, I love you, I love...
Trouble-Free Gadget. Today, still riding the crest of a tremendous postwar telephone boom, A. T. & T. is a vast, sprawling creature of wondrous efficiency. Since war's end, it has hiked its take on each U.S. phone from $5.25 to $8-while managing to cut long-distance rates between New York and Los Angeles from $4 to $2.50, and on shorter calls in proportion. Much of that money has gone into $19 billion for plant investment and new equipment, on which A. T. & T. now stands to cash in with dramatic earnings gains...
...developed the most nearly trouble-free gadget yet devised by man. On an average, the telephone man has to repair a phone only once every two years. The party line, that inspiration of jokes and gossip, is all but gone. About 94% of U.S. telephones are now on the dial system, and 8,000,000 customers in 758 communities have direct distance dialing, which enables them to dial some 2,500 cities across the U.S. without going through an operator. This year Washington will become the first big Metropolitan area to have complete direct distance dialing...
Hard Core. Behind this extraordinary tolerance is A. T. & T.'s conviction that revenues can be raised much faster by increasing the use of the phone rather than trying to expand geographically (it has all but ended such expansion) to keep up with population growth. A. T. A. T. & T.'s soft sell has a hard core. In streams of enticing ads it pushes telephone extensions ("What a beautiful way to save steps!"), phones in color (more than 8,000,000 in the U.S.), and frequent use of the long-distance wires to call Granny (three or four...
...telephone salesgirls sold 112% more department store goods than floor salesgirls, at a cost 51% less. They do not intend to let merchants forget it. Says A. T. & T. Assistant Vice President James V. Ryan: "We will soon launch an advertising campaign to persuade more people to shop by phone. The merchants had better get ready to handle the phone calls," i.e., install more, phones...