Word: phoning
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Dates: during 1940-1949
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Eventually Private Shearer got the equipment, persuaded ("for two cokes, a girl's phone number and my new black tie") three signal corps men to hook it up. The great hour and the great man arrived. Kaltenborn stalked to the microphone...
Last week he began to wonder whether the pursuit of his business-and-hobby the composition of the U.S. Navy, wasn't getting to be too much of a good thing. He had little peace and less leisure. His phone rang all day. His little office was busy as an anthill. And he had to hire a secretary...
...less than a year ago that Tobe learned he had really clicked. That was the hot August day when he had a phone call from Willys-Overland Vice President Delmar ("Barney") Roos, ask ing "What in hell is this thing we've got to put on our vehicles now?" "This thing" was Tobe's new "Filterette" and the "vehicles" were 18,000 Willys jeeps. Now, by Army specifications, all tactical vehicles, including tanks, must be equipped with his Filterettes—and Tobe Deutschmann expects his 1942 sales to hit $5,000,000, 50 times what he grossed...
...could remember a couple of Yard Concerts, a few dances, some rainy evenings when he and Ann had slushed across the Common--somewhere in the long procession of grey lectures. There were a few friends. And Ann again, in the back of his mind, in phone reach, while he had fought with his work on Friday and Saturday nights...
Basic figure in such audience estimates is the Hooper rating, a percentage arrived at by the simplest of cross-section sampling. To get a rating, 120 Hooper field workers (all former telephone girls) in 32 key cities make phone calls at a rate of 3,000 an hour during the broadcast being checked. They ask three questions: "Were you listening to your radio just now? To what program? Over what station?" Homes which don't answer are counted as non-listeners...