Word: phoning
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...iPhone killer? (Like you weren't wondering that.) No, but every other company, including Apple, will be racing to catch up with it. It's a bit surreal to lust for a Microsoft product, especially a Windows phone, but come Christmas, I'll be first in line...
...Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both in terms of interest and positive feelings - was a baby giggling. The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom's second-place finisher. Others that followed were an ATM dispensing cash, a steak sizzling on a grill and a soda being popped and poured...
None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they're rebooting after their computer has crashed. In these cases...
...Access to Justice] will be organized and disciplined. Initiatives that will be put in place will last,” Olsen said. “People cannot ignore him. No one wouldn’t pick up the phone to take a call from Larry Tribe...
...Stanford University, says the U.S. government and large corporations did provide funding and even facilities to encourage innovation, which played a major role in the industry's success, but that "there has not been an effort to manage, to pick and choose what works," she said in a phone interview from California. "That is certainly not the way Silicon Valley has done it in the past." (See why President Obama wants a cybersecurity czar...