Word: phoning
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...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...
...Still, the industry faces a host of technical obstacles. Handset technology, network bandwidth and even screen sizes differ among phone manufacturers, countries and carriers, so campaigns must be tailored to individual markets. "It is virtually impossible for a brand or its agency to make a cross-carrier media buy for mobile," says eMarketer senior analyst John du Pre Gauntt. "Brands, agencies and carriers will need to cooperate or risk losing out on one of the world's most prevalent interactive platforms...
...match fixing linger. Former Pakistani fast bowler Sarfraz Nawaz believes that South Asia's bookmaking Mafia still manipulates results and that a bookie is probably behind Woolmer's murder. "Where there is gambling, there is money," he says, "and where there is money, there is murder." Using cell-phone numbers that they discard daily, and a series of codes when speaking to avoid police detection, bookies in Mumbai (formerly Bombay), Karachi and across the Arabian Sea in Dubai pull in hundreds of millions of dollars on scheduled series of big matches, and might have been keen to shut Woolmer...
...says passersby once marveled that he could use it for e-mail. "Now everybody has some kind of mobile device like that." To feed their growing digital appetites, Allen says, consumers want something even more powerful that can handle the spreadsheets, video, e-mail attachments and software that mobile phones can't deal with. Allen is betting that even a smart phone like Apple's won't have the computing power--or screen size--to satisfy users...
Given that business travelers can get a basic laptop and a cell phone for $2,000, they may hesitate to shell out that much for an early-stage UMPC. That's why Bajarin calls this a "missionary" year for the category, which is counting on early-adopting corporate types who can expense their purchase...