Word: phonograph
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...selections to be played and can use neither attention-getting gimmicks nor endless repetition of phone numbers. Commercials are limited to one minute in length and a maximum of 2½ minutes in any hour. Despite these advertising curbs, WFMT reports good results: a commercial for a diamond-tipped phonograph needle brought the sponsor a 150% boost in sales. Says Rita Jacobs: "The kind of listeners we have have very big ears...
...other Asians-the Communists in Korea -as guinea pigs for another horrible weapon. The Peking germ-warfare exhibition fills three large halls, with exhibits of parachuted cylinders allegedly full of germ-carrying insects, and maps showing where the Americans dropped pests 804 times at 70 points. An American-made phonograph plays over & over the "confessions" of two captured U.S. airmen...
Back at Harvard, the extracurricular diet included phonograph records much to the glee of Briggs & Briggs, and the fad-happy Harvardmen followed this phase by kissing marathons. Debutante teas were raided, and one sophomore kissed 26 Wellesley girls in five minutes Cliffedwellers remained in Widener...
Japan's bestselling phonograph record in 1951, Tokyo reported last week, was the Warship March of the old imperial navy:-recorded with the brasses muffled and the drums replaced by tambourines and castanets...
Manhattan's Liberty Music Shops, Inc., which claims to be the biggest U.S. retailer of phonograph records, reached its eminence with a strict policy against cut-price sales. But in half-page ads last week, it astonished the record industry by cutting prices 30% on "ALL MAKES-ALL SPEEDS -ALL SIZES." As sales jumped tenfold, Macy's and Gimbels reduced their own record prices by 30%; Brooklyn's Abraham & Straus advertised cuts of 40%. As some Boston retailers also slashed prices, it looked as if the price war might spread across the country...