Word: phonographers
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Dates: during 1930-1939
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...Martin Block decided that there must be better rackets than tearing off Mr. Young's calendar. He found he had a purling, pitchman-style voice that made people buy things. He bought an old Buick, installed a phonograph, a microphone and loudspeaker, parked it under the windows of a chocolate yeast company's directors' meeting, let go with The Stars and Stripes Forever and a blaring, vitaminy commercial. At the music, directorial paunches creased over the window sills. At the commercial, three directors rushed downstairs, hired Martin and his noisemaker at $450 a week to plug chocolate...
...California, in 1933, Martin heard a radio program called The World's Largest Make-Believe Ballroom. It was simply a daily program of phonograph records, but the announcer made a great pretense of having, say, Jan Garber playing on Stage One, Paul Whiteman waiting his turn on Stage Two, Rudy Vallee in the wings, ready to croon. The announcer carried on one-sided conversations with the great names on the record labels, took listeners in their imagination to a Make-Believe Ballroom, far from any two-by-four radio studio...
...wear; 2) simplification of storage problems (film is lighter, less bulky); 3) whole symphonies and operas can be played without stopping to flip a record or change a needle. As in cinema recording, music films can be cut and patched, their wrong notes erased, their sour ones replaced. Unlike phonograph discs, they can even be played backwards, which is said to improve some modern compositions...
Disadvantages of U. S. music films at present: 1) Their fidelity is poorer than that of the best discs; 2) the mechanism which plays them makes a noise; 3) high price of film makes film recordings four to eight times as expensive as phonograph discs. A more important obstacle: a sudden change from disc to film recording would dislocate the $36,000,000 record business, make all present phonographs, record collections and recording apparatus obsolete...
...free trial phonograph concerts will be given at the Union tomorrow and Sunday evenings at 7 o'clock. All students are invited...