Word: phonographically
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...that the message of Dew-Line does not vary much from issue to issue, though the format does. The first issue, for example, was more of a traditional newsletter, with four pages of closely spaced type celebrating the arrival of the software age. Other surprises are in store, including phonograph records. Still, for a man who considers printed words obsolete, McLuhan seems to be addicted to them...
Even companies operating in the red have been able to cash in on the trend. Despite losses of $10,679 last year (on sales of only $36,068), Manhattan's Applied Synthetics Corp., a maker of plastic bags for phonograph records, last month successfully floated a 260,000-share issue at $1.75. By last week the stock...
...Eventually," says the San Francisco architect, "my first marijuana high turned into a laughing jag that was infectious. Each of us roared at the other's antics. We put on some phonograph records and were captured utterly by the music. Eventually we grew affectionate and made love. I have since taken marijuana many times around attractive girls with whom I shared no emotional relationship, and there was no sexual attraction to speak...
Last week 50 Negroes, led by Playwright LeRoi Jones, trooped into the Newark city council chamber to confront Imperiale's vigilantes attending a routine council session. When a phonograph played the national anthem, the Negroes refused to stand and the whites cried: "Throw the bastards out!" Jones, arguing against the proposed use of police dogs in the ghetto, told the council: "Our rational plea to this community is to avoid the emotional issue of dogs. Whether you own Newark or not, nobody can sell ashes...
When the technique of tape recording was developed a quarter-century ago, it unreeled a whole new way of marketing recorded music. The best tapes had all the high fidelity of phonograph disks but none of their low resistance to wear and tear. The trouble was that they were cumbersome: wound on one reel, they had to be threaded through the playback machine onto another reel, then rewound. In the process, the hapless user could find himself struggling like Laocoon within coils of tape. Before taped music could begin to have the mass appeal of disks, something was needed...