Word: photonic
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...manipulating the appropriate controls located beside the actual keyboard, the Photon operator can pre-set the width of the column and the style and size of the type. Then he can start touch-typing on the keyboard. When he reaches the minimum number of spaces to fill out the desired width, a bell will ring. Another bell will ring upon reaching the maximum number of characters for one line. When this point has been reached, the machine will lock automatically...
...side of this disc is a light, and on the other the film. Once a line is completed, the light starts picking out the right characters on the disc and projecting them on to the film. This is a very rapid process: the disc on the latest Photon machine, the "200" series, spins through eight revolutions per second, picking out one character each time...
Once the film has been exposed, it is taken out of the Photon machine and developed. Then it is a relatively simple darkroom process to prepare the film for printing, either on an offset or a letter press...
Probably the greatest single advantage of Photon is its versatility. Without any more effort than pushing a different control, the operator can switch type faces and sizes in the middle of lines. The machine, moreover, will still tell him when he has typed a full line, no matter how many different sizes of types he uses...
...metal typesetting machine could not do any complex work like this so automatically. It would require a highly skilled operator four times longer to set up in type any of the complicated lay-outs so often used in advertising copy. A competent Photon operator, however, can learn how to use his machine in about two weeks. And his speed, even on normal, "straight" copy, is on the average twice as fast as that of the conventional machine's operator...