Word: photoplay
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...With nearly all the annual film prizes, except the Academy Awards, presented or accounted for, Photoplay magazine slipped under the wire with its 1953 Gold Medal selections. Top winners: Alan Ladd and Marilyn Monroe...
Hollywood's legion of columnists, correspondents and reporters crowded into the Beverly Hills Hotel last week for movie journalism's traditional big night. It was the annual award-to-actors banquet put on by Photoplay, venerable pioneer (founded in 1911) of movie magazines. Master of Ceremonies Ronald Reagan, president of the Screen Actors Guild, rose for his polite remarks about Photoplay, then astounded the journalists with a diatribe against the "irresponsible press" of Hollywood...
...locale of his former triumph, this time as a member of the Cortez expedition. But Tyrone has been shortchanged; Twentieth Century Fox, though providing violent color contrasts, strident blaring music, and earthy young Jean Peters, has neglected to furnish a blood and thunder plot. Of course, there is a photoplay, something about Cortez and the Inquisition and the trials of chivalry; but in the category that counts, the number of varlets pinioned per reel, it falls woofully short. Power himself suffers more than all his adversaries combined, culminating with a grievous wound in the left shouder...
...successful minority-stockholder revolt against his old boss, O.J. (as his employes respectfully call him) has been president of the Macfadden-less Macfadden Publications, content to hide anonymously behind the circulation-catching Macfadden name. Last week Elder launched a slick addition to his string of eight magazines (True Story, Photoplay, etc.). He had designed it for the most determinedly vicarious thrill-sharers of all: American sport fans...
...Physical Culture is edited by unobtrusive, 36-year-old Ernest V. Heyn, crack movie-magazine editor (Modern Screen, et al.), who went to Macfadden's Photoplay in 1937, last year merged it with Movie Mirror to make it top movie magazine (circ. : 800,000). It stresses health as the foundation of female beauty. With a print order of 275,000, alleged newsstand returns of the new Physical Culture indicated sales double those of the old muscle magazine...