Word: photoplay
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Last year Publisher Macfadden acquired one of the handsomest of cinema fan magazines in the late James R. Quirk's Photoplay. Since going under the Macfadden banner, Photoplay has lost circulation, but continues to make money...
...Bernarr ("Body Love") Macfadden appeared in the New York Times & Herald Tribune and the Chicago Tribune last week. For many of the 130,000,000 U. S. citizens who do not read his Physical Culture, Liberty, True Story, True Romances, Love and Romance, True Experiences, Movie Mirror, Radio Mirror, Photoplay, True Detective Mysteries, Famous Detective Cases and Master Detective, the advertisement was the first occasion on which this wiry-haired, wrinkle-faced little character had made a major splash since Depression, during which he lost his wife through divorce and his tabloid newspaper. Nevertheless, as many...
There is some very melodramatic photoplay in the seascape, which is naturally thrown in as one of the thrills. Long shadows on Seery walls emphasize the night-silence of Paramount's most modern-looking prison set. A dash through the billows to a waiting boat is completely Byronesque; the caged women are terrible in their frustration; practically every scene pertaining to the prison is wonderfully grim. In all, the picture is a stimulating bit of exercise for the emotions...
...does not last long in Hollywood, particularly if the incumbent is an electric personality given to quick cigarets and quicker decisions. From Columbia he moved to Fox, from Fox to Metro-Goldwyn-Mayer. Then he went back to the publishing business for a while, becoming editor of Photoplay, and recently "Western editor" of Liberty. The unhappy, pouched eyes of Ray Long grew unhappier. Panic-stricken, the man who once could command $100,000 a year and almost any editor's chair found himself reduced, at 57, to pick-up jobs from old friends and beneficiaries...
...Swedish-born business consultant Mr. Ortman will begin this week to apply budgetary innovations to the production of not only 178,000,000 catalogs but also 186,000,000 magazines turned out yearly by Hall Printing (Pictorial Review, Illustrated Love, Review of Reviews, Ballyhoo, Photoplay and a dozen others...