Word: photoplays
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Dates: during 1930-1939
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...your issue of Sept. 21 in an article regarding Macfadden Publications you made the statement, "Since going under the Macfadden banner, Photoplay has lost circulation, but continues to make money...
...Photoplay's Facts...
Here are the true facts in the case. The total net paid circulation of Photoplay has increased under the Macfadden management. . . . From the January 1936 issue through the October 1936 issue Photoplay's single copy sales amounted to 1,517,320 against 1,398,873 for the same period in 1935. This gives Photoplay an average monthly increase for this period of 11,844 in newsstand sales...
Last year Publisher Macfadden acquired one of the handsomest of cinema fan magazines in the late James R. Quirk's Photoplay. Since going under the Macfadden banner, Photoplay has lost circulation, but continues to make money...
...Bernarr ("Body Love") Macfadden appeared in the New York Times & Herald Tribune and the Chicago Tribune last week. For many of the 130,000,000 U. S. citizens who do not read his Physical Culture, Liberty, True Story, True Romances, Love and Romance, True Experiences, Movie Mirror, Radio Mirror, Photoplay, True Detective Mysteries, Famous Detective Cases and Master Detective, the advertisement was the first occasion on which this wiry-haired, wrinkle-faced little character had made a major splash since Depression, during which he lost his wife through divorce and his tabloid newspaper. Nevertheless, as many...