Word: phrased
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Dates: during 1940-1949
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...with keeping an undistorted view of foreign policy, is the issue of political freedom for Communists at home. To out law the Communist Party, denying its members freedom of political activity, would be to demonstrate the weaknesses the Communists charge us with. Until, to use the trite but indispensable phrase, a clear and present danger to our Nation can be shown, it is better to let Communists have their say; if our system is as sound as we believe, it can withstand any debate or criticism. Just as red-baiting is an admission of weakness and frustration at home...
...once a pupil. In the library, which included unique manuscripts of Tacitus, Apuleius and Varro, such Renaissance scholars as Giovanni Boccaccio browsed and pilfered. Adalhard, Charlemagne's cousin, became a monk at Monte Cassino. So did Paul the Deacon, to whom Charlemagne wrote, in a letter, a phrase which epitomizes the abbey: Est nam certa quies fessis venientibus illuc-"For there is certain rest for the weary who come there...
...advertising campaigns, Chicago Adman William Ballinger figured out a precise formula: 1) mention the product name at least seven times every 15 seconds during the commercial; 2) repeat the plug as often as possible; 3) do not change the plug for at least 26 weeks, preferably 52; 4) phrase the sales talk to get under a listener's skin -in short, give it a distinct nuisance value...
Harvard men have such esthetic musical tastes." From the lips of Grace Lyons at McKenna's--and it could just as well have been heard at Briggs and Briggs--the phrase was a complaint. But just a little altered, it might by a shy boast of the Music Department, which rates partial credit for a most astounding revolution in Cantabridgian taste...
...yardsticks were developed by educators who wanted to improve on McGuffey. Gunning simply measures the number of words per sentence (a good average for newspaper stories: 16-20), the number of abstract words per 100 words, etc. He has no concern with felicity of phrase, or the worth of what a man is trying to say. Last week, after surveying editorials in half a dozen big U.S. papers, Gunning told what he found: "Most editorial writers seem to confuse dignity with pomposity. Their marathon sentences, foggy words and abstractions put their pieces completely out of reach...