Word: phrased
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Dates: during 1960-1969
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...Kennedy liked the theme, if not the precise wording. After he won the Democratic nomination, he tried it out in several versions. It achieved its most memorable form in a speech in Seattle on Sept. 6: "I pledge you an Administration that will get this country moving again." The phrase became Kennedy's battle cry-and it had an awful lot to do with his victory over Republican Richard Nixon. But by one of the great ironies of U.S. politics, "Let's get America moving again" is once more a paramount issue, two years after the Seattle speech...
Bright Work is the phrase for chrome, which got to be a nasty word in the industry a few years ago. It will dress up the '63 Ford and Mercury models, which are otherwise little changed. Ford is going back to the dictum that "chrome is everybody's favorite color." The General Motors Chevies will continue to go light on bright work...
When asked to characterize the present state of the economy-is it good? will it get worse?-the men who are closest to it take refuge in jargon. Economist George Cloos of the Chicago Federal Reserve Bank prefers that ripe-sounding phrase "high-level stagnation." Swift & Co. Economist Willard Arant calls it "high-level stability." Professor J. Keith Butters of the Harvard Business School thinks that the economy is in "a sidewise movement" after "an inadequate recovery." One top corporate economist calls the present economy "a rolling kind of thing"; another figures it is in "a sputtering phase"; and still...
...largest non-U.S. industrial corporations, as reported last week in FORTUNE'S sixth annual directory, increased 8.2% to a record $67.9 billion. That was almost four times the 2.2% sales gain of the 500 biggest U.S. industrials. But foreign companies also learned to add that all-American phrase, the profit squeeze, to their own tongues...
...people have time to worry about anything outside their personal problems: food, entertainment, and a little extra money. Unless a group such as the NAACP sets out deliberately to arouse the community, not many of these Negroes would even think about taking the risks that the phrase "fighting for equal rights" implies