Word: phrasings
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Dates: during 1920-1929
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...TIME, March 8, p. 26, under the heading "Phrase," you state that Florist J. S. O'Keefe of Boston was the man responsible for the line: "Say it with Flowers." It happens that the gentleman is not a florist but the president of an advertising agency; that his initials are not J. S., but P. F. Patrick F. O'Keefe, president of the P. F. O'Keefe Advertising Agency, Inc., is the man. Am I right...
...months ago smart pressmen crowded on shipboard about returning Dr. Lorenz. He looked chipper and gay. But the back-fence gossipers noted not his appearance. They wanted some slick phrase on which they could hang a story. Dr. Lorenz gave it to them: "Enjoy all vices in moderation." Fine! The phrase could be wrung into a salacious connotation. Far down in the story one could explain that the doctor meant that folk should work, play, sleep in moderation. The pressmen darted to their writing machines...
...institution of telephone usage was a difficult, slow affair. Alexander Graham Bell had been jiggling with a contraption he was determined he would make carry the human voice when his assistant Thomas A. Watson suddenly, clearly heard: "Mr. Watson, please come here. I want you." To this phrase there was no dignity as that attached to "What God hath wrought!" the first intelligible phrase carried over Samuel F. B. Morse's first telegraph. But the two young men were so jubilant in their cheap Boston lodging house that their landlady threatened to oust them. For money to install...
...live forever!"?to the AutoPneumatic Action Co. (Welte-Mignon pianos); even Countess Starzynska's pearl-festooned pose in a Patou gown; even the fact that Rigaud perfume was used to scent the house at Consuelo Vanderbilt's wedding; even Mrs. Oliver Harriman's frosty elegance of face and phrase in the Willys-Knight reminders; even Prince Luis de Bourbon's witty crack in the new and aristocratic American Tobacco Co. series: "When do you feel like a prince? Smoking a Melachrino...
...gives the impressions House formed of all the leaders of England, Germany and France; tells the methods of diplomacy which House used; tells a hundred incidents, such as how the imperturbable House lost his temper with the British Ambassador at Washington, how Von Bethmann-Hollweg explained his famous phrase, "a scrap of paper...