Word: phrasings
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Dates: during 1980-1989
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...Wolff is amazing," said one student currently taking the class. "He's fantastic at describing things that are hard to phrase--it's difficult to put music into words, and he's very good at communicating that." Wolff's effectiveness lies in the way he combines lecture with performance, she said, adding that he's even successful at doing both at once...
...sold. During the next nine years, he hustled up the regional sales ranks. Finally, weeks after his marriage in 1956, Iacocca got called back to headquarters as a marketing manager under the chief "whiz kid," Ford Vice President Robert McNamara. Iacocca officially indulged his ^ love of the punchy phrase. Earlier that year he had devised a $56-a-month credit plan for Ford buyers ("$56 for '56"); later he was intent on the Mustang's exceeding the Falcon's all-time one-year auto sales record of 417,000 ("417 by 4/17"); still later, he introduced his "shuck the losers...
Clara Peller first cried, "Where's the beef?" for Wendy's a year ago. The diminutive octogenarian actress made the phrase a part of the language and helped Wendy's sales jump 31% last year, to $945 million, at the company's 3,095 fast-food restaurants worldwide. She will ask the question no more, at least for Wendy's. The firm decided last week to end its relationship with Peller. Reason: she made a commercial for Campbell's Prego Plus Spaghetti Sauce in which she says, "I found...
...spend a couple of days in their Pittsburgh laboratories. "I had no idea what was up," says Zue. The invitation turned out to involve 48 hours of rigorous testing with hundreds of voice spectrograms. At one point, the Carnegie-Mellon team tried to trip up Zue with the phrase "A stitch in dime saves nine," expecting him to misread dime as time. But Zue, having grown up in China, had never heard the old maxim. He passed the test and made believers of a generation of speech scientists...
...Sales finally started to take off. Of the estimated 240,000 PCjrs sold in 1984, about 200,000 were bought in the fourth quarter. But selling the PCjr at cut-rate prices was not especially profitable, and when dealers dropped the discounts in January, the PCjr, in the industry phrase, "stuck to the shelves" in stores...