Word: phrasings
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...wait, haven't we heard this story before? Does the phrase "water pill" ring a bell? Three years ago another big NIH study showed that a cheap, old-fashioned diuretic (a.k.a. water pill) worked better for most folks with high blood pressure than did costly, cutting-edge medications. (These included a calcium-channel blocker and an ACE inhibitor). Then there's the sad lesson of Vioxx and its ilk. That category of painkillers captured a $5 billion-a-year market on the celebrated promise that they were safer than older, cheaper analgesics like Tylenol or Advil. In this case...
University President Lawrence H. Summers, a close friend of Shleifer’s, was the first to use that delicate turn of phrase in a deposition he gave in 2002. Professors in the economics department, Summers said, were convinced that “Andrei was in some way or another being screwed...
...earned himself a memorable mention in Dan Shaughnessy’s famous book “The Curse of the Bambino”—some Sox fanatics tried rearranging the letters of Pete Schourek’s name, and discovered that it was an anagram for the phrase “Ruth Keep Score.” Schourek’s anagram may not rival that of fellow former Sox pitcher Bruce Hurst, whose letters could be rearranged to form “B. Ruth Curse,” but any press is good press for guys like...
...belittling Israel, where the region as a wholeespecially the West Bankis woefully inhospitable to the followers of Christ. It might seem crazy or a little too orthodox, but actually bearing witness to Christs teachings and bringing them to new people might be a better way of offering Christian Witnessthe phrase the Presbyterian Church used to describe its campaignthan conducting a political hatchet job. Until the mainline denominations recognize that Christianitys power lies over mans soul and not over his politics, they will continue their march into inconsequence...
...Wexner, the man who virtually invented the strategy of trading up, is now entrusting a big chunk of his business to the man who popularized the phrase. The trick, generally speaking, is to reposition things that are essentially commodities (coffee, sandwiches, vodka) by convincing the mass market that it needs a better version (Starbucks, Panera Bread, Grey Goose). Scarcity is stripped from the equation: in the new luxury math, there is a Starbucks on every corner and a Bath & Body Works in every suburban shopping mall...