Word: physicians
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Dates: during 1960-1969
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...first devices -cystoscopes- for enabling the diagnosing physician to look directly into the bladder were made as long ago as 1877. Despite technical improvements, they still have some shortcomings. Only one doctor at a time can look inside the patient; when the next doctor, or a medical student, looks in, the view may well have changed. There is no pictorial record of what is seen, and the doctor has to write a description in such vague terms as "patchy hemorrhaging...
...more Burack looked into it, the bigger the business became. He wanted to publish an article in one of the medical journals but "a senior Harvard physician" warned him that he would antagonize his colleagues and probably never get it published...
...Richard Burack--the Harvard physician who exposed the drug pricing hoax--is no Ralph Nader. Despite the comparison Sen. Gaylord Nelson (D.-Wisc.) made on the Senate floor two weeks ago, Burack is not a full-fledged muckraker--not yet. He does not want to do battle with the big drug companies; his book does not directly blast them for reaping exorbitant profits on brand name drugs. And Burack tries to be as calm and full of understatement as his book. "My business is education," he says. "I have nothing against these firms; they are trying to make a profit...
...During that time it could charge whatever the traffic would bear since there was no competition. Abbott also sent out detail men--salesmen that all drug companies hire to promote their brands. "They wait around the teaching hospitals especially," Burack says, but detail men visit doctors too. The average physician receives one a week, touting the latest cures and "keeping them up to date," Burack says...
...getting a lot of dirty looks," he said, "from druggists and from my colleagues, and I couldn't understand it. Then one day a pharmacist called me up and asked me to be his personal physician. 'You're the only doctor who prescribes generics. so you must really know something,' he told me. Then I found out about the tremendous price differences. I really had not known until then. What I wanted to do first was just to make up mimeographed sheets of price differences and distribute them to the teaching hospitals...