Word: physicians
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Dates: during 1990-1999
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Indeed, day spas have evolved from an indulgence to an expected perk. Some health-insurance providers, like Blue Cross of California now cover at least some spa treatments if prescribed by a physician. Better hotels simply have to have one, and companies like Hewlett-Packard are hiring on-site massage therapists for employees. Big Business has had its head turned in other ways too. The French giant LVMH, owner of Dior and Givenchy, last spring bought New York City's ultrahip Bliss spa for an estimated $30 million. Cosmetic companies like Estee Lauder are competing as well, with growing chains...
Picking the right doctor, of course, is crucial. A number of boards certify plastic surgeons and dermatologists, but what's more important is the doctor's experience in the specific procedure you're contemplating. Some physicians contend that you need to have done 200 or more laser procedures to be fully proficient. When choosing a doctor, recommendations from previous patients are a better guide than come-on advertisements. "Very intelligent people make poor decisions when choosing a physician for plastic surgery," says Dr. Tina Alster, a Washington dermatologist known as Dr. Fix It, who sees an average of two patients...
Although bringing a new drug to market can be time-consuming (up to 15 years) and costly ($500 million), Nichols was undaunted. In 1989 he started his own pharmaceutical company, Cell Pathways, with Dr. Rifat Pamukcu--the lone physician at the University of Chicago who had supported his decision to forgo surgery--as chief scientific officer. At first, Nichols used his own money, then he turned to friends, and finally he sold off shares to venture capitalists, eventually raising $81.5 million but leaving him with only an insignificant interest in Cell Pathways. Getting rich was never his goal...
...referred to the proper specialists. This doesn't mean other doctors can't treat pain effectively, but the complexity of diagnosing the condition and designing a treatment for a specific patient, especially prescribing possibly addictive narcotic-based painkillers, can make this a difficult and tedious task if a physician isn't well versed in pain management...
...probably be the subject of one of those hokey made-for-TV movies. Not that Dr. Jerri Nielsen, the sole physician at the Amundsen-Scott South Pole Station in Antarctica, is likely to cooperate with the network bigwigs. Nielsen, trapped at the station by the fierce Antarctic winter, has become famous for reportedly having found a lump in her breast and for treating herself with chemotherapy drugs dropped to the isolated settlement in a daring air mission. She's also made it clear that she's not keen on having every detail of her plight made public - specifics...