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...appreciate the damage that this sort of sloppiness can do, it is useful to invoke the late Count Alfred Korzybski, inventor of general semantics. Korzybski was a Polish-born mathematician and physicist, part crank and part genius, who regarded his theory as a whole new science of life. Our language, argued Korzybski, does not reflect reality, and its structure does not correspond to the seen or unseen world. Its grammar, based on Aristotelian logic, implies primitive philosophical concepts tied to the prescientific past. All this leads to emotional disturbances and frustrations, known as semantic shock. Korzybski prescribed some mental tricks...

Author: /time Magazine | Title: Time Essay: DOWN WITH MEDIA! | 6/7/1971 | See Source »

...many years, Egyptologists have puzzled over a major archaeological riddle. If each pharaoh built a pyramid for use as his own tomb and his eventual ascension to the sun, why are there more pyramids than there were pharaohs? British Physicist Kurt Mendelssohn believes that he has discovered the answer. Writing in American Scientist, he suggests that the pharaohs directed the construction of several pyramids at the same time to achieve maximum employment. Building the pyramids, in other words, may have been history's first great public-works project...

Author: /time Magazine | Title: Science: Make-Work on the Nile | 5/10/1971 | See Source »

...that would take a technician several hours. It also sketches out the area of the body involved and plots the paths the radiation will take to reach the affected organ. "It would be impossible for the human mind to perform the same task," says Dr. Edward Sternick, the radiation physicist who helped design the program...

Author: /time Magazine | Title: Medicine: Mechanical Medics | 4/26/1971 | See Source »

Died. Igor Tamm, 75, physicist and a leading libertarian within Soviet science; in Moscow. A critic of Kremlin attempts to police the scientific community, Tamm never joined the Communist Party. In 1958 he shared the Nobel Prize with two Soviet colleagues for discovering and explaining the "Cherenkov effect," the bluish glow that occurs when high-energy electrons pass through a transparent substance. Tamm's prominence among Russian theoretical physicists was based largely on his work blending quantum mechanics and Einstein's theory of relativity...

Author: /time Magazine | Title: Milestones, Apr. 26, 1971 | 4/26/1971 | See Source »

FURTHER RESEARCH may provide a bonus of new genetic, chemical and electronic ways to enhance sexual pleasure. Physicist John Taylor, in fact, professes to fear that sex will become so much fun that people will want to give up practically all nonsexual activities. Author Gordon Rattray Taylor predicts that it may become possible to "buy desire," or switch it on or off at will; the playboy might opt for continuous excitement and the astronaut for freedom from sexual urges during space flight...

Author: /time Magazine | Title: Special Section: THE MIND: From Memory Pills to Electronic Pleasures Beyond Sex | 4/19/1971 | See Source »

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