Word: piaget
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Suggestion is a potent disrupter of truth, as Jean Piaget once noted. The renowned child psychologist wrote that for years he recounted the memory of how his nurse foiled an attempt to kidnap him from his carriage when he was two years old. But years later, the retired nurse sent his parents a letter saying she had made up the incident to impress her employers. The young Piaget had heard the story so often that he had created his own memory of the event...
...Jean] Piaget said, it's a matter of modifying the mental structures in order to enable you to make sense of what you hear or read," Layzer says. "It's exactly the same in music and art, or even bird-watching. A birdwatcher looks into a tree and sees the bird's sex, kind, etc. I look and see a fuzzy little shape...
With the specter of recession looming across the U.S., consumers and companies have cut back their spending. Yet Swiss jeweler Piaget, whose motto is "Always do better than is necessary," is betting that the time is ripe for a new round of conspicuous consumption. Later this month Piaget will unveil its $1 million, gem-encrusted Aura watch, a flashy bauble that sports 237 diamonds set in an 18-karat-gold band and case...
...Aura is the crown jewel of 20 hyper-tony Piaget timepieces that will tour 10 U.S. cities. The company has no doubt that shoppers long to see, touch and even buy the watches, although the cheapest model sells for $79,000. "It has been our experience that there has always been a market for the ultimate timepiece, regardless of the economic climate," says Gedalio Grinberg, chairman of the U.S. distributor of Piaget products. The pricey watches may even be a leading indicator of economic conditions. A decade ago, Piaget brought out a $3 million timepiece just in time...
...will rank with Freud and Piaget in terms of influence," he said...