Word: piaggio
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Dates: during 1960-1969
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Some $2,500,000 worth of improvements have transformed the 1,600-ton 325-foot ship into a floating Elysium. Capable of 22 knots, mounting an amphibian Piaggio aircraft plus a landing craft, the yacht boasts a black-sweatered crew of 50 ("More than it needs to run a 40,000-ton tanker," says Onassis), two chefs, 42 extension phones, a bathtub that glitters with mosaic dolphins and flying fish and was copied from King Minos' palace at Knossos, and a swimming pool big enough to hold a Kennedy sloop...
Died. Enrico Piaggio, 60, Italy's Vespa king, a wartime aircraft manufacturer who revolutionized European road travel with his 1946 development of a low-cost motor scooter that now sells in more than 120 countries; of peritonitis; in Varramista, Italy...
...flock of new corporate jets in the under-$1,000,000 class are also beginning to take to the air in Europe. Germany's Hansa 320 last week made its maiden flight, will go into production in early 1965. Italy's PD-808, a joint effort by Piaggio, the maker of the famed Vespa motor scooter, and the Douglas Aircraft Co., will undergo test flights in June. Britain's Hawker Siddeley will deliver its first DH-125 jet to Krupp in August, has orders from 13 more corporate customers...
...being built by North American, Aero Commander and Lear. Britain's entry is the De Havilland DH-125. France's Dassault plans to introduce its twin-jet Mystère 20 in the spring; Hamburger Flugzeugbau is making a six-passenger plane; and Italy's Piaggio, maker of the famed Vespa motor scooter, has teamed up with Douglas Aircraft to build the PD-808, known as the "Vespa...
Shared markets have also led European manufacturers to move closer to one another in product styling. Since Genoa Industrialist Enrico Piaggio sent his Vespa motor scooters swarming through Europe as the first postwar apostles of the Italian look, Italy has become firmly established as the fountainhead of European design. Britain's Clore, whose multitudinous holdings include a corner on 22% of the British shoe market, makes periodic Italian tours to keep up with the latest in footwear; British Motor Corp.'s Harriman turned to Italian Stylist Pinin Farina to design autos that would sell better on the Continent...