Word: piaggio
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Last week Genoa's Piaggio & Co., makers of Italy's first scooter, the Vespa (wasp), invaded the U.S. market with a roar. Sears, Roebuck & Co., which had ordered 1,000 Vespas as an experiment, sent a rush order for 5,000 more by September, and Piaggio prepared to supply Sears with up to 2,000 a month thereafter. Price...
Last week another pilot in a bulky, air-tight suit climbed almost ten miles up into the stratosphere. He was Colonel Mario Pezzi, commander of the military altitude school at Montecarlo, Italy. In his Caproni biplane with its 14-cylinder, 700-h.p. Piaggio engine, he encountered temperature as low as 65.2° below zero Fahrenheit, but got back to earth without trouble and with a new world record...