Word: pianothon
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...marathons' comeback was apparently touched off a year ago when a Montreal TV station staged a charity telethon. That gave a Montreal pianist, Andre Mathieu, an idea; he staged a pianothon, played continuously for 21 hours, and was promptly challenged and outdone by another musician, who played six hours longer. A merchant in Shawinigan Falls (pop. 26,903) recalled the rocking-chair marathons of the '30s, and promoted a bercethon in his store window...
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