Word: pica
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Director's Pica...
...could have heard a pica drop in the third-floor city room of Manhattan's shrill PM. Said the mimeographed announcement: Editor-Founder Ralph McAllister Ingersoll was out, advertisements were...
Weaver's booklets are generally small, black-covered, generously illustrated by drawings, many of which he swipes from magazine advertisements and alters to his purpose, thus saving money. A student of typefaces, he sometimes uses 40 in a single booklet. His favorite is New Pica typewriter type, very simple. One way or another he makes his questionnaires as interesting as a game. At first, in fact, recipients were so pleased with them that they would not return them. Weaver solved this by sending them out in duplicate, letting the customer keep one, fill in the other. Other discoveries...
Beside himself with vexation was Dr. Adolph Fuchs, Director of the State Hospital for the Insane at Kaufbeuren, near Munich, Germany, last week. One of his patients suffers from Pica. Pica is the depraved appetite which the mentally unbalanced, the hysteric and the pregnant often develop. Like magpies (Pica is Latin for magpie), they eat all things they encounter. Dr. Fuchs' patient, a man, has swallowed needles, nails, knife blades, spoons, a screwdriver handle, a beer seidel handle, coins, matches, all with no apparent harm. Once he drank sulphuric acid, another time lysol. He is allowed no clothes with...
...Pica is the medical term for the nervousness that made him swallow the blades...