Word: pickerell
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...Cambridge University in the preface of his plentifully illustrated new book, Adaptive Coloration in Animals (Oxford; $8.50). When it appeared in Britain, Cott was at once snapped up by the British armed forces to make their guns as inconspicuous as woodcocks, their tanks as bush bucks, their planes as pickerel. Sternly scientific, the book is more readable than popular "wonder books" of nature...
...electric refrigerator had doubled its sales. Then, in 1935, paunchy Robert Carl Suhr, president of 24-State, $44,000,000 City Ice & Fuel Co., was less scared than most icemen. He had jumped the rest of the industry five years, had brought his company out of the drippy-wagon, pickerel-pond stage, had $25,710,324 sales and $2,972,997 net income. By the end of 1935, other icemen put Suhr at the head of newly organized National Ice Advertising, Inc., to see what could be done to rehabilitate the industry. Changes followed...
...Pike & Pickerel...
...subscription etc., etc. Without intimidation might I also hope to get these few lines published as being one of your many subscribers who will by now have drawn your attention to the fact that "Oscar" in photograph on p. 44, Aug. 9 issue, is a pike and not a pickerel, as the accompanying article mentions...
Vacationing Mrs. James Roosevelt, mother of the U. S. President, went fishing in the Haldensee, near Innsbruck, Austria. She landed a 2½-lb. pickerel. Related Mrs. Roosevelt: "He jumped from the water once and seemed to give me a challenging look...