Word: pickup
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...Ford Motor Co. likes to boast has been that it led the way in sales of pickup trucks for 30 consecutive years now. But with pickup truck sales sagging under a combination of rising gas prices and higher interest rates, Ford's success is looking very rather brittle these days."It looks as if they rode the pickup wave too long. It's looks as if they should have gotten off before the wave crested,"says Jeff Schuster, an analyst with J.D. Power & Associates office in Troy, Mich...
...George Pipas, Ford sales analyst, acknowledges that Ford is more dependent on sales of large pickup trucks than its rivals. Fully 30 % of Ford's sales are in the pickup segment, while pickups account for only 22% of General Motors Corp, sales, 14% of the Chrysler Group sales and only 5% sales at Toyota, which outsold Ford in total vehicle sales for the first time ever in July."It's not that our sales are down more than anybody else's. Actually they're not. But they whole segment is down and it hurts us more,"says Pipas, who notes...
...government allows manufacturers to choose whether or not they equip their vehicles with EDRs. Instead, they ought to be required in every passenger car, pickup truck and SUV. Without fleet-wide penetration, there are gaping holes in the data that engineers need to improve safety, both for motor vehicles and highways. For instance, it's difficult to track a defect if only a fraction of vehicles with the defective part are equipped with EDRs. NHTSA should also require that all EDRs record the data identified in its "top ten" list of EDR data elements...
...school prayer, argues that more troops should have been sent to Iraq and wants to seal the border with Mexico. He likes to tell a story about the time he campaigned at a bar called the Little Rebel, which had a Confederate flag and a parking lot full of pickup trucks adorned with National Rifle Association bumper stickers. When he went inside, as he tells it, a woman at the bar greeted him with a hug and exclaimed...
...Tennessee history, he got an early start sharpening his message for the general election. Last June, 16 months before voting day, he showed up in his first campaign ad, talking about the importance of supporting the troops in Iraq. Ford--who campaigns in a biodiesel-fueled Ford F-250 pickup--has run ads asking, "Fed up when you fill up?" He was one of the first candidates in the country to run TV spots criticizing the Bush Administration's approval of a deal--since dropped--to allow a Dubai company to run operations at some U.S. ports...