Word: pickups
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Dates: during 2000-2009
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...munching on a corn dog, and you'll get a sense of how the company sees its future. Toyota is constructing its sixth North American assembly plant, in the heart of truck country just outside San Antonio, Texas, aiming to build the next generation of its full-size Tundra pickup there and--if all goes as planned--finally conquer the U.S. truck market. Achieving that feat would mark a milestone for Toyota in its quest to become the great American car company and would follow its conquest of virtually every other market segment, from compact cars to luxury SUVs...
Conquering the truck market won't be easy either, in part for cultural reasons. Pickup country is perhaps the last auto segment in which patriotic shopping habits prevail. Despite years of knocking at the market, Toyota sold just 107,000 Tundras in the U.S. last year, while Ford sold 916,000 F-Series trucks. Although Nissan and Honda have joined Toyota in the truck market, heavy investment has made Detroit's pickups more competitive than its cars. And Detroit can still count on the stubborn-guy factor. "I'd consider driving a Chevy, but that'd be about...
...couple of nights." Soviet agents noticed him and made contact. Arthur said that early in 1980, after the brothers' electronic repair shop went broke, John told him how he could make a lot of money. At the time, Arthur was feeling very depressed. "We were sitting outside in his pickup truck," Arthur told the federal agents. "I said I could cry. So he said, 'Come on, take a walk.'" Then John turned to Arthur and said, "I have friends who will pay for classified information." Arthur replied, "Now I know where you get your bucks...
...assistant principal at Midland came in and shook himself off. "I got a three-quarter-ton pickup truck, and I flooded out," he said. "It's just the condensation in that distributor. I ought to go out there and dry it out, but I'd drown doing...
Cowpuncher Ross Knox stays behind, watching the coming dawn. Daylight reveals a clash of cultures, old and new. Less than 50 ft. from the fire stands a pickup truck that hauls the cook wagon from camp to camp. In the distance, 18-wheelers fly down Interstate 40. As his friends ride off to round up cattle, Knox ambles back to the fire for another cup of coffee...