Word: picnik
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...Apps As more consumers use their phones for snapping and sharing photos, Google's new, no-stress editing tool could soon give it a key competitive advantage in phone photography. In an interview with TIME a month before the acquisition, Picnik CEO Jonathan Sposato said developing a great, easy-to-use phone app was an important project for Picnik. By launching a feature-rich, easy-to-use app version of Picnik, Google can speed ahead in the race for phone-software supremacy...
...Defense Google couldn't afford to repeat the mistake it made in letting Flickr go to Yahoo! in 2005. When asked about potential acquirers before selling Picnik to Google, Sposato said potential matches ranged from tech giants Apple, Yahoo! and Microsoft to photo companies such as Snapfish, Shutterfly and Kodak. Google had to act decisively to avoid a Flickr-like missed opportunity...
...Data With a billion uploads in its database, Picnik has a mountain of information about how people edit their photos. Because Picnik now enables people to edit photos they have stored through Yahoo! Mail, Flickr, Facebook and other services, Picnik also has info on photo usage all across the Web. Google craves data of that sort, particularly as it prepares to launch its cloud-based Chrome operating system...
...Talent Google puts deals in one of two baskets - small talent buys and big strategic buys. In Picnik they got two for the price of one. Among Picnik's 22-person staff are three former Microsoft employees - "three of the best guys ever to step off the Redmond campus on one team," boasts Picnik adviser Burgess - along with other respected Web talents. Marcelo Calbucci, an entrepreneur who founded Seattle 2.0, a service for Seattle start-ups, estimates on his blog that Google paid at least $46 million for Picnik, possibly twice that much. Picnik and Google have both refused...
...date of the extraordinary power of Google's culture," says Burgess. "There were many reasons why this acquisition could have stalled - the political issue of paying a premium to buy the company of an employee who left Google, the fact that Google already has a photo-editing suite and Picnik's reliance on the Flash platform. Google as a company was able to navigate past these hurdles and close the deal. Other bidders were stalled by their own political inertia...