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...start-ups that make it easy to edit documents, spreadsheets and presentations online. Now Schmidt and Co. have added the best available photo-editing tool. Strategically speaking, you might think of it as a carefully orchestrated effort to gradually sideline Microsoft's lumbering desktop software suite. To that end, Picnik will bolster Google's launch of its new Web-oriented Chrome operating system later this year. "The consumer market is evolving into a model where every useful or interesting application starts with a login to the cloud," says Nat Burgess, president of the Corum Group, an M&A advisory firm...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

This week, Picnik became the latest high-flying start-up to join the Google team. The popular photo-editing site has 17 million unique monthly visitors and traffic growth of 10% a month. Picnik simplifies the process of cropping, editing and adding special effects to photos stored on your computer or on sites such as Flickr, Picasa or Facebook...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

Here are six reasons why Google is betting on Picnik...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

...service Picasa in 2004, Google bought Neven Vision in 2006 to spice Picasa up with facial recognition. But after Yahoo! snatched up Flickr in 2005, Picasa never caught on as broadly as its competitors. Even as digital photography has exploded, Picasa has continued to lack sophisticated editing capabilities, making Picnik a crucial acquisition...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

...With Apple in particular, I can think of nine ways to Sunday that we would add tremendous lift to their overall strategy," says a hopeful Jonathan Sposato, Picnik's founder...

Author: /time Magazine | Title: Is Apple in the Market for Acquisitions? | 1/27/2010 | See Source »

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