Word: pics
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Throughout the film, the sense persists that May lost track of what she had wanted to do. Small points and moments are worried past endurance, while the main plot wanders. Watching the pic ture is an unsettling and eventually op pressive experience, like observing a person having a nervous breakdown...
...department. There is, naturally, a wide choice of subject. The pictures were taken over a period extending roughly from 1850 to the present; the photographers include the likes of Pioneer Julia Margaret Cameron, Dorothea Lange, Cartier-Bresson, Brassa'i, Robert Doisneau, Ansel Adams, Richard Avedon. Szarkowski's pic-ture-by-picture text ranges from brilliant and supple observations to what can fairly be described as academic twaddle. People who take photography seriously will want the book because, even at his worst, Szarkowski takes photography very seriously indeed. $14.95 AND UNDER...
Whale Hunting. PIC's most successful campaign was done in conjunction with Maxwell Arnold, chief of a San Francisco agency. For $500 Arnold produced a newspaper ad to raise funds for a North Vietnamese hospital that was hit by U.S. bombers just before Christmas. The ad, headlined OUR PRESIDENT WAS ANGRY, SO BACH MAI HOSPITAL IN HANOI WAS DESTROYED, drew
...donations. Another PIC ad, for Prison Media Project, a group seeking better job training for inmates, shows a convict at work under the headline: I MAKE AMERICAN FLAGS FOR 350 A DAY. PIC has also created promotions for the Lawyers Guild, which wants to reform grand juries, and Project Jonah, an organization that is trying to stop whale hunting...
...PIC now hopes to expand its audience by getting the Advertising Council, which serves as a conduit for public service ads on major broadcast networks, to accept some of its promotions for placement. Despite low salaries, PIC staffers remain enthusiastic about their work. Says Stermer: "It beats hell out of selling soap...