Word: pics
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...Madison Avenue agency, and its roster of clients is more in the category of "Who's That?" than Who's Who. Yet Public Interest Communications, a nine-month-old, nonprofit San Francisco ad agency, is making a satisfying unconventional splash in the business of mass persuasion. PIC has successfully put well-tested formulas for selling deodorants and detergents behind a wide range of controversial or overlooked causes that range from supporting drug-treatment centers in residential neighborhoods to saving whales from extinction...
Unlike traditional cause promotions, which are often earnestly dull, signature-crammed exhortations in pamphlets, PIC ads use sprightly graphics and tough, well-turned copy. And the ads are typically placed in mass-circulation dailies and on radio stations. The agency, devoted exclusively to public service ads, gets its total annual revenue of $103,000 in the form of individual donations and grants from such liberal-inclined institutions as the Washington-based Stern Family Fund, the Kaplan Fund in Manhattan, and the San Francisco Foundation...
...agency's president, King Harris, 60, a veteran adman formerly with the Campbell-Ewald Co., and PIC's creative director, Dugald Stermer, 36, a freelance artist, work without pay. The highest weekly salary paid to the full-time staff of three is $150. PIC researches, creates and places its ads for nothing, charging only for material and the cost of printing or broadcasting. It often gets help from other admen, who donate their services without cost...
...Kaufman, and he could be almost as funny, talking in an original staccato shorthand. Broadway legend has it that when he wanted a friend to give him a phone call, he would say: "Gimme a quick Ameche one of these days," referring to Don Ameche's bio-pic of Alexander Graham Bell. Canceling a meeting: "Can't meet you today -unforch...
...umbrellas and in short-order restaurants, the frank still emits a sharp democratic zonk, redolent of exotic spices and domestic meats. To most Americans, the hot dog is the equivalent of Proust's madeleine; it triggers memories of afternoons in the bleachers, and languorous Sundays spent lolling on pic nic grounds. At 170 calories, it is modest enough to be included in a dietary lunch; yet the gourmet James Beard has wrapped a recipe around it: choucroute àl'sacienne. (Translation: sauerkraut with local sausage. Beard prefers franks...