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...newsstands went the September issue of Pic, completely redesigned. Readers of the previous dime, 50-page Pic, which was full of sleazy cheesecake, will hardly recognize the old girl in her new hairdo. The magazine has a new editor-tall, boyish Victor H. Wagner-and he has an assignment to make Pic straighten up and fly right after eight years of floundering...

Author: /time Magazine | Title: The Press: New Bottles | 8/20/1945 | See Source »

Readers Wanted. The new Pic is a slicker two-bit, Esquire-like 120-page monthly aimed directly at the homebound G.I. Its thesis is that soldiers who yearned over pin-up girls in foxholes and wolf-howled in Paris will come home more sober and serious. To win them, Pic plans career pieces ("How G.I.s Can Become Farmers"), designs for living ("First Civvies in Five Years") and sidebar ticklers ("Widows Are Dangerous...

Author: /time Magazine | Title: The Press: New Bottles | 8/20/1945 | See Source »

...Pic's elaborate face-lifting is typical of the way oldtime Street & Smith keeps itself young. In fact, the old Street & Smith has been hardly recognizable since 1938, when white-haired, supercharged Allen L. Grammer moved in as president. He had spent more than 20 years as a kind of efficiency expert for Curtis Publishing Co., and made a small fortune inventing new printing processes. He found Street & Smith possessors of a building full of dusty rolltop desks, and coasting on its dusty laurels. He moved the offices into a skyscraper, and fixed up the foyer like a cocktail...

Author: /time Magazine | Title: The Press: New Bottles | 8/20/1945 | See Source »

...from the time he went as a delegate to the 1888 Republican National Convention. In 1912 he became the G.O.P. vice-presidential candj-date and went down to defeat with Taft. In 1920 he made a bold bid for the Presidential nomination with the slogan: "Pick Nick for a Pic-Nic in November." He got only 69 votes...

Author: /time Magazine | Title: Education: Almus Pater | 5/7/1945 | See Source »

...Year and Freedom. Frank and Morrie King are young promoters (in their early 30s) whose other interests range from slot machines in Los Angeles to horse racing in Mexico. At the time they met Yordan, in the spring of '43, they had already made a couple of pic tures. Though they had realized a respect able profit, they did not receive the ac claim they had somehow expected. Their deal: Yordan would contribute "class" and a third of the money; in return they would give Yordan all the freedom he wanted (all there is), and 'a one-third...

Author: /time Magazine | Title: The New Pictures, May 7, 1945 | 5/7/1945 | See Source »

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