Word: picturemen
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Dates: during 1928-1928
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Many a movie man smiled; it was a moral victory for the motion picture over the stage. The "legits" had been forced to fight the cinema with weapons that the cinemagnates introduced. But no smile twisted the cheeks of the more astute picturemen. To these wiser ones the action of the stagemen seemed a threat. The Brothers Shubert alone own, control or have easy access to more than 30 theatres in the provinces. Less powerful individually but dangerous en masse are Hammerstein, Brady, Woods, lesser lights. The Vocafilm reputedly costs less to install than does Movietone, Vitaphone. Further, cinemagnates recalled...
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