Word: pie
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Dates: during 1960-1969
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...G.O.P. campaign treasury. All got the same no-frills bill of fare ("the kind of dinner that might have been served in a Kansas home around the turn of the century," as the menu put it): "Eisenhower vegetable soup," sliced beef, corn pudding, "homemade" bread and apple pie. Most tied into the same closed-circuit TV network while Republican National Chairman Thruston Morton in Manhattan summoned up the G.O.P.'s biggest names (Vice President Richard Nixon in Chicago, New York's Governor Nelson Rockefeller in Washington, Ambassador Henry Cabot Lodge in Pittsburgh, et al.) for fervent testimonials...
...world and the companies involved reacted as if the FTC had attacked mother and apple pie. Fairfax Cone, who had a hand in creating the Pepsodent commercial and who sternly told admen three weeks ago to clean up "dishonest advertising," had a novel retort: "To me it wasn't wrong, and I think I have as high ideals as anybody around. I believe in the truth." Colgate-Palmolive announced that its shaving commercial was only "a technique used to overcome photographic difficulties," and that "sandpaper can be shaved." Standard declared that "the presence of the gems in Blue Bonnet...
This Monkey Business is no great shakes as a work of art, except for an exquisite moment when Miss Rogers drops a goldfish down Charles Coburn's pants. There is a lot of running around and yelling, some funny, some not; Coburn sits on a pie, and squirts water in various directions; Marilyn Monroe, impersonating a blonde secretary, tells Grant, "Mr. Oxley's been complaining about my punctuation, so I've been careful to get here before nine"; the thing ends with Grant and Miss Rogers in a snugly marital clinch...