Word: piecrusts
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Dates: during 1950-1959
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...industry's leading trade magazine, prodded processors to change their manufacturing techniques. Unless food men act quickly, the magazine warned, "food faddists" may gallop away with the issue of harmful fats in the diet, gravely hurt the food industry. The magazine suggested that makers of cake and piecrust mixes, for example, should consider shifting from hydrogenated to non-hydrogenated oils, carried suggestions from nutritionists that processors of vegetable fats change their formulas to provide more "good" unsaturated fatty acids and less of the saturated...
...seemed to accept this plethora of prosperity and plenty with none of the qualms of conscience which had afflicted it during World War II. Nobody was demanding that men chop the cuffs off their pants, or that women make bandages and adopt a look of austerity. Advertisements for piecrust mix and plumbing plungers made no pretense at all that the product was being gotten out as a reward to "the boys" overseas. There had been no revival of such phrases as "The home front" and "Don't you know there...