Word: piel
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...radio commercials, arrived at a simple notion: Why kid commercials when with a little effort the commercials and the kidding can be wrapped up together? The soft-selling, satirical commercial had been tried before, and except for a few engaging specimens such as Bert and Harry Piel of Piel's Beer, had fallen into limbo. Stan was undeterred. Incorporating himself in Los Angeles as Freberg, Ltd. ("but not very"), he took a Latin motto ("Ars gratia pecuniae"-Art for money's sake) and put his talents on the market ("bizarre sales ideas, at a bizarre fee; but worth...
This year, as usual, many of you nominated your own candidates (see LETTERS). Among the nominees: Billy Graham, Governor Faubus, Laika, Jonas Salk, President Eisenhower, Bert and Harry Piel, Khrushchev, Nobel Prizewinner Lester Pearson, Mike Todd and two, symbolic nominees, the scientist and the American Negro...
Reacting against this tendency, Piel's Inc. recently instituted a series of cartoon ads featuring Harry and Bert, which attempted a "soft sell." These proved popular enough to inspire imitators, but there was a limit to the trend. It was easy enough to be amusing about beer, but hard to "soft sell" a product such as aspirin or laxatives. The public must be shown what misery results when these aids are not employed, and consequently, schematic diagrams of digestive systems are exhibited with appropriate sound effects...
...Gerard Piel '37, New York, editor of Scientific American, magazine...
ADVERTISERS in the U.S., in recent years, have filled newspapers, magazines and television screens with talking dogs and tattooed men, philosophical musings and the Piel Brothers. Though some of this procession represents the extremes of the huckster's art, the pattern reflects a basic shift in the philosophy of salesmanship that has influenced advertising from Madison Avenue to Madison, Calif, (pop. 400). The new pitch: sophisticated selling...