Word: piel
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Dates: during 1950-1959
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...most effective hucksters on eastern TV is a bashful botcher who muffs his lines, meanders off-camera, even mumbles his apologies for intruding on TViewers' time. His name: Harry Piel. Since January, when Harry and Brother Bert made their debut in a series of cartoon commercials plugging Brooklyn's Piel Brothers' beer, they have won such fame that even the most blurb-worn viewers are changing their ways: instead of ducking out when the commercial goes on, Easterners are now turning on their sets to catch the Piel cartoons. Last week, in response to heavy fan mail...
...charm of the cartoons, which are animated by the UFA ("Mr. Magoo") studios, lies in the bungling earnestness with which the bottle-bald brothers lampoon the standard TV sales talk, e.g., with slogans such as "Throat-wise, it's delicious.'' Plotwise, the fictional Piel boys, whose lines are spoken by radio's Bob (Elliott) and Ray (Goulding), are a study in opposites. Pint-sized Bert is a gabby, obnoxious supersalesman who shouts his commercials, scolds the audience and continually squelches Stringbean Harry. After a few seconds of bumptious Bert, viewers feel so sorry for well-meaning...
...Graham explains that Blatherskite Bert is patterned after a retired Young & Rubicam account executive, is "a compulsive pain who can't help stepping on people." Hesitant Harry is modeled on Artist Jack Sidebotham, who drew the brothers, but also bears a marked resemblance to Ed Graham. Envious of Piel's success, two other breweries are planning similar cartoon commercials...
...putting in some Piel's light beer...
...nearly six years on the radio, United Fruit Co.'s Chiquita Banana has admonished millions of U.S. citizens never to "put bananas in the refrigerator." Last week, Brooklyn's Piel Bros, brewing company was cashing in on Chiquita's success. Thirty-five times a week, in singing commercials, Piel's carols...