Word: piel
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Dates: during 1950-1959
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...onrushing 20th century stranded Scientific American in the past. Readership dwindled; revenue shrank to a trickle. By 1947, when Gerard Piel, then science editor of LIFE (and grandson of the late Michael Piel, co-founder of New York's Piel Bros, brewery), persuaded two friends to join him in buying Scientific American, about all the three got for their $40,000 were 5,000 solid subscribers, a Manhattan office and a lustrous 102-year-old name. Piel had a theory, and his partners-Dennis Flanagan, also a LIFE editor, and Management Consultant Donald H. Miller Jr.-were willing...
...Piel was right, but his theory was four years in the proof. To stay abreast of fast-breaking scientific research, he commissioned authoritative reports from men at the frontiers of discovery: Physicist I. I. Rabi, Geneticist George W. Beadle, the late Dr. Albert Einstein and 15 other Nobel prizewinners. The magazine was redesigned to offer a rich reading diet of articles on all the leading science disciplines: the physical, social, technical, medical and life sciences. Scientific American blossomed with graphic color so compelling that a portfolio of illustrations has sold more than 7,000 copies...
...Piel and Lajos Heder are two of the teams' probable representatives in the sabre division...
...fact that the majority of the choices for the first installment of Cavalcade last week turned out to be foreign bothered Moore not at all. So, between the nasal cartoon witticisms of Bert and Harry Piel and the prizewinning Calo Cat & Dog Food commercial (TIME, Oct. 6), Californians were treated to a half-hour of sales pitches for products they may never get a chance to buy. A sampling...
Sabre was disappointing all season long, the Arvanites Trophy notwithstanding, and the departure of Manuel Cabral and Mike Woolf will be felt in the future. Sophomores Jon Piel, Lajos Heder, and Bob Whallon will form the nucleus of next winter's sabre squad, aided by freshman captain Graham Still-wagon...