Word: piel
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Dates: during 1960-1969
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...Gerard Piel will speak on "World Population: A Growing Problem" at 8 p.m. tonight in the Leverett House Old Library. Piel, who is publisher of Scientific American, was invited to speak as part of the Leverett House Art Festival...
Wednesday, January 15 CHRONICLE (CBS, 7:30-8:30 p.m.).* The major scientific breakthroughs since 1948 discussed by Astronomer Gart Wester-hout, Maser Inventor Charles H. Townes, Geologist Bruce Heezen, Nobel-Prizewinning Physicist Chen Ning Yang, Nobel-Prizewinning Biochemist Severe Ochoa and Scientific American Publisher Gerard Piel...
...claims to make money at it, Koenig chooses his ads, and the people to create them, with much the same educated intuition he uses to pick the ponies: "You look, sniff and close your eyes." His shop is approaching $30 million in annual billing, having just landed the Piel's Beer account and much of the Quaker Oats and U.S. Rubber business-a rare hat trick on Madison Avenue. Koenig still writes some drug and whisky ads himself and checks every word of copy that his agency produces but there are "no review committees and no big think sessions...
...spots are only an appetizer. Next on the program is a ripsnorting public feud between Gibbs and the Piel brothers. Sound trucks, skywriters and posters will plaster New York with the cabalistic exhortation "B. B. B. & H." (for "Bring Back Bert and Harry"). Next month Gibbs will take on the brothers in three radio debates. Predictably raucous, Bert Piel will charge: "That pantywaist Gibbs doesn't even like beer. If you put an olive in it, he might drink...
...urged to choose between Gibbs and the brothers on handy ballots at taverns and supermarkets. The outcome is hardly in doubt. But even after Bert and Harry are back, one problem will remain. Their old cartoons delighted audiences, but from 1958 on did not sell much beer. Now, with Piel's fighting to hold its place as the fourth-selling beer in New York,* Bert and Harry Piel's spiel may be a little hard er. As Bert will say after the election: "The free ride is over. All hitchhikers off. This time we have a new theme...