Word: piel
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Dates: during 1960-1969
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...Piel also discounted the pre-emptive strike, or "retaliate in advance," as an irrational strategy. Despite our over-whelming nuclear superiority, "counterforece" attacks on hardened targets--aimed at knocking out the enemy's deterrent--"are of little avail." They would require pin-point location of the target, a continent away; fantastically accurate guidance of missiles; and a strike capacity with "the astronomical dimension of 20,00 megatons...
...official justification for our present military posture, Piel stressed, is not based on this pre-emptive strike strategy, which requires a "huge preponderance of striking power, "but takes another line. Thanks, to our superiority in nuclear strike power, it is said, the second-strike capability that would remain to us after a first strike by the enemy would be varsity greater than his first strike. But there is a contradiction buried in this line of logic that makes nonsense of this statement: an enemy so heavily outgunned could not conceivably be contemplating a first strike...
...Piel began his address with...
Rarely has the disappearance of a radio and television commercial brought complaints from the customers-but that was what happened two years ago when a pair of cartoon characters named Bert and Harry Piel stopped delivering their sudsy-soft sell for Piel's Beer in the New York area. From 1955 to 1960, pompous, pint-sized Bert and his self-conscious older brother Harry (with voices supplied by radio's Ray Goulding and Bob Elliott) fumbled engagingly through ads witty enough to keep chortling viewers out of the bathroom during program breaks. Last week Bert and Harry fans...
...Rubicam ad agency has invented a mythical management consultant ("He's sort of a Wharton School of Finance type") who helped oust the brothers because their commercials were undignified. Named E. Gordon Gibbs after Y. & R.'s traffic director, he gets full blame for stepping in as Piel's advertising manager and personally ordering the jarring jingles. Outraged at his lack of taste-and perhaps by Piel's disappointing sales-Bert and Harry now want to return with a popular mandate. To pave the way, Y. & R. fortnight ago took the first of a series...