Word: piel
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...Statesman for December 8 carries an article by Gerard Piel, publisher of the Scientific American, called "The Illusion of Civil Defence," which promises to have a great vogue among those in power and those who think they ought to be. It is well worth reading as an excellent summary of the problems which surround a national shelter program...
...Piel is not only interested in summarizing, however; he also attempts completely to substantiate his title, and here his performance is not as impressive. Piel argues that civil defence is an illusion, because it is impossible to devise a program--of which shelters would be only a part--which could be equally, effective in protecting against the various "attack designs" an enemy can choose from. There are basically two such designs: an attack "directed at the destruction of the country's capacity to retaliate," or an attack on "the corporate body of the enemy state itself" (in Admiral Burke...
...market last week were: CJ Low-calorie beer, called Trommers Red Letter and put out by Piel Bros., to be marketed in New York, Pennsylvania, Connecticut, New Jersey and Delaware-despite the obvious distaste of other brewers who would just as soon not remind people of beer's fattening contents. Priced slightly higher than regular beers ($1.17 in New York City for a six-pack of 12-oz. bottles or cans), Red Letter contains fewer than 100 calories per 12 oz. (v. 150-170 in other beers). The reduction in calories results not so much from a slight drop...
PALINDROMES: A man, a plan, a canal, Panama; Piel's lager on red rum did murder no regal sleep...
...commercials were being written by some of the best songwriters in the country (TIME, May 6, 1957) Cole Porter licensed It's Delovely to DeSoto, then Richard Adler (Pajama Game) wrote seductive tunes for Newport and Kent cigarettes. Frank Loesser (Guys and Dolls) composed a ditty for Piel Bros. beer...