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Word: piel (lookup in dictionary) (lookup stats)
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Coach Edo Marion's most consistently strong performers have been on the sabre squad. John Piel, Lajos Meder, and Jamie Covey will start tomorrow afternoon in sabre...

Author: NO WRITER ATTRIBUTED | Title: Indefeated Fencers Play Host to Big Red | 1/6/1961 | See Source »

...sabre, Jon Piel took all three of his matches as the Crimson piled up a 6-3 margin, and Bill Bennett and Alan Gardner each won three straight to account for the varsity's 6-3 edge in epee...

Author: NO WRITER ATTRIBUTED | Title: FENCERS WIN THIRD | 12/15/1960 | See Source »

...last summer, largely because of the cool weather, sales hit a plateau, and Piel's looked around for an old-fashioned hard sell in the form of a jingle. Bert and Harry were seen less and less. Last week their $100,000 annual contract, owned by Goulding, Elliott and Edward Graham, the team's scriptwriter, expired. Young & Rubicam, Piel's advertising agency, did not renew it, instead tried to negotiate a new one for fewer commercials. Y. & R. explained that even though televiewers tuned in to programs just to hear the Bert and Harry ad, they...

Author: /time Magazine | Title: ADVERTISING: Ailing Bert & Harry | 12/12/1960 | See Source »

...five years the softest sell on East Coast TV and radio opened with a gruff, bullying "Hello viewers, I'm Bert Piel and this is my brother Harry." Cartoon characters created by UPA (Mr. Magoo) and given voice by radio's Bob (Elliott) & Ray (Goulding), Boisterous Bert and Harried Harry were pitchmen for Piel's Beer-and invariably the pitch went awry. The lights failed during a taste-test, the man-in-the-street interview turned up a long-winded Piel's fan who would not let Bert get his motivational research questions in edgewise...

Author: /time Magazine | Title: ADVERTISING: Ailing Bert & Harry | 12/12/1960 | See Source »

...viewers (Bert invariably addressed the radio audience as "radio viewers") loved it, and for three years Piel's sales set new records...

Author: /time Magazine | Title: ADVERTISING: Ailing Bert & Harry | 12/12/1960 | See Source »

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