Word: piel
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Coach Edo Marion's most consistently strong performers have been on the sabre squad. John Piel, Lajos Meder, and Jamie Covey will start tomorrow afternoon in sabre...
...sabre, Jon Piel took all three of his matches as the Crimson piled up a 6-3 margin, and Bill Bennett and Alan Gardner each won three straight to account for the varsity's 6-3 edge in epee...
...last summer, largely because of the cool weather, sales hit a plateau, and Piel's looked around for an old-fashioned hard sell in the form of a jingle. Bert and Harry were seen less and less. Last week their $100,000 annual contract, owned by Goulding, Elliott and Edward Graham, the team's scriptwriter, expired. Young & Rubicam, Piel's advertising agency, did not renew it, instead tried to negotiate a new one for fewer commercials. Y. & R. explained that even though televiewers tuned in to programs just to hear the Bert and Harry ad, they...
...five years the softest sell on East Coast TV and radio opened with a gruff, bullying "Hello viewers, I'm Bert Piel and this is my brother Harry." Cartoon characters created by UPA (Mr. Magoo) and given voice by radio's Bob (Elliott) & Ray (Goulding), Boisterous Bert and Harried Harry were pitchmen for Piel's Beer-and invariably the pitch went awry. The lights failed during a taste-test, the man-in-the-street interview turned up a long-winded Piel's fan who would not let Bert get his motivational research questions in edgewise...
...viewers (Bert invariably addressed the radio audience as "radio viewers") loved it, and for three years Piel's sales set new records...