Word: piel
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Lajos Heder, John Piel, Jamie Pusey, Charles Staats, Paul Wining, and Jai Yuh fenced sabre. Ted Boersman, Gardner, captain Larry Johnson, Walter McBeth, and Connie Wheeler fenced for the foil team, which lost five of its nine bouts to the Judges...
Brand X is such a handy device for avoiding mention of competitors that Madison Avenue is not likely to give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning...
...onrushing 20th century stranded Scientific American in the past. Readership dwindled; revenue shrank to a trickle. By 1947, when Gerard Piel, then science editor of LIFE (and grandson of the late Michael Piel, co-founder of New York's Piel Bros, brewery), persuaded two friends to join him in buying Scientific American, about all the three got for their $40,000 were 5,000 solid subscribers, a Manhattan office and a lustrous 102-year-old name. Piel had a theory, and his partners-Dennis Flanagan, also a LIFE editor, and Management Consultant Donald H. Miller Jr.-were willing...
...Piel was right, but his theory was four years in the proof. To stay abreast of fast-breaking scientific research, he commissioned authoritative reports from men at the frontiers of discovery: Physicist I. I. Rabi, Geneticist George W. Beadle, the late Dr. Albert Einstein and 15 other Nobel prizewinners. The magazine was redesigned to offer a rich reading diet of articles on all the leading science disciplines: the physical, social, technical, medical and life sciences. Scientific American blossomed with graphic color so compelling that a portfolio of illustrations has sold more than 7,000 copies...
...Piel and Lajos Heder are two of the teams' probable representatives in the sabre division...